Radio Flyer, the iconic company synonymous with childhood memories and classic wagons, is strategically expanding its reach in the independent bike dealer (IBD) network. As part of this initiative, the company has announced the hiring of Justin Gottlieb as its new e-bike sales director. This move signals Radio Flyer’s commitment to strengthening its presence in the rapidly growing e-bike market and supporting local bike shops across the country.
A Strategic Hire: Justin Gottlieb to Lead E-Bike Sales
Justin Gottlieb brings a wealth of experience to Radio Flyer, with over 15 years in the bicycle industry. His previous roles include positions at Yuba Bicycles, Interbike, and American Bicycle Group, providing him with a comprehensive understanding of the market and a strong network of industry contacts. Gottlieb initially joined Radio Flyer as a consultant, assisting with the launch of new e-bike models, before being appointed to the role of e-bike sales director.
Eric Selner, Executive Vice President of Sales, Product Development & Operations at Radio Flyer, expressed his enthusiasm for Gottlieb’s appointment, stating, “Justin’s extensive experience in the bike industry, coupled with his passion for delivering innovative solutions, makes him the perfect leader to drive this next phase of growth for Radio Flyer.”
Gottlieb himself is eager to contribute to Radio Flyer’s success in the e-bike market. “I am honored to join this incredible team,” he said. “Our team is eager to connect with dealers across the country to introduce Flyer electric bikes and collaborate to help grow the cargo bike category with a brand that is known for putting smiles on people’s faces.” Gottlieb is based in Orange County, California, and will be instrumental in building relationships with IBDs and expanding the availability of Radio Flyer’s e-bikes.
Building a National Network of Sales Representatives
Since assuming the role of e-bike sales director, Justin Gottlieb has assembled a team of independent regional sales representatives to cover key territories across the United States. These agencies include:
- RP Active Sports (Midwest): Focusing on building relationships with dealers in the Midwestern states.
- Pave Sports Group (Mid-Atlantic): Covering the Mid-Atlantic region and supporting IBDs in that area.
- Adventure Sports Unlimited (Mountain States): Reaching out to dealers in the Mountain States, catering to the outdoor and adventure-focused market.
- Manual Sales & Marketing (Pacific Northwest): Representing Radio Flyer in the Pacific Northwest, a region known for its strong cycling culture.
- Register One Sales Agency (Florida): Concentrating on the Florida market and expanding Radio Flyer’s presence in the Southeast.
This strategic network of sales representatives will play a crucial role in connecting with IBDs, providing product information and support, and driving sales of Radio Flyer’s e-bike offerings.
Radio Flyer’s Growing Commitment to E-Bikes
Radio Flyer’s expansion into the e-bike market represents a significant evolution for the company, which has historically been known for its classic wagons and ride-on toys. The company recognizes the growing popularity of e-bikes as a sustainable and convenient transportation option for families and individuals. By developing and offering a range of high-quality e-bikes, Radio Flyer aims to meet the evolving needs of its customers and contribute to a more environmentally friendly future.
Flyer E-Bikes
Radio Flyer’s current e-bike lineup, known as Flyer, includes models designed for both cargo and passenger transport. The Flyer e-bikes are equipped with features such as powerful motors, long-lasting batteries, and integrated safety features, making them ideal for families and individuals seeking a reliable and enjoyable e-bike experience.
The Benefits of Partnering with Radio Flyer
For independent bike dealers, partnering with Radio Flyer offers several key advantages:
- Brand Recognition: Radio Flyer is a well-known and trusted brand with a long history of providing quality products for families.
- E-Bike Expertise: Radio Flyer is committed to developing innovative and reliable e-bikes that meet the needs of a wide range of riders.
- Marketing Support: Radio Flyer provides its dealer network with marketing materials and support to help them promote and sell Flyer e-bikes.
- Dedicated Sales Team: Justin Gottlieb and his team of regional sales representatives are dedicated to supporting IBDs and ensuring their success with Radio Flyer products.
Radio Flyer: A Legacy of Innovation and Family Fun
Founded in 1917, Radio Flyer has been a part of countless childhoods, providing families with products that promote outdoor play, adventure, and imagination. From the iconic Little Red Wagon to its innovative e-bikes, Radio Flyer continues to evolve and adapt to meet the changing needs of families. The company’s commitment to quality, safety, and innovation has made it a trusted brand for generations.
Radio Flyer Studios: Expanding into Family Entertainment
In addition to its core business of toys and ride-ons, Radio Flyer has also expanded into the realm of family entertainment with the launch of Radio Flyer Studios. This new division is focused on producing digital-first animated content that spotlights family, play, and the outdoors. Carrie Miller, a former executive at Frederator Networks, heads up the studio, with Deborah Frank serving as an executive producer.
Radio Flyer Studios’ first project will be a self-financed digital series, and the studio is actively seeking partnerships and collaborations with other companies in the entertainment industry. This move reflects Radio Flyer’s desire to create brand-led experiences for families that extend beyond its traditional product offerings.
The Future of Radio Flyer: E-Bikes and Beyond
Radio Flyer’s hiring of Justin Gottlieb and its expansion into the IBD network represent a significant step forward for the company in the e-bike market. With a strong product lineup, a dedicated sales team, and a commitment to innovation, Radio Flyer is well-positioned to become a major player in the e-bike industry.
As Radio Flyer continues to evolve, it remains committed to its core mission of bringing smiles to kids of all ages and creating warm memories that last a lifetime. Whether it’s through its classic wagons, its innovative e-bikes, or its engaging animated content, Radio Flyer is dedicated to providing families with products and experiences that enrich their lives.
Embracing Sustainability and the Future of Mobility
Radio Flyer’s focus on e-bikes aligns with the growing global emphasis on sustainability and alternative modes of transportation. E-bikes offer a practical and environmentally friendly way to commute, run errands, and enjoy the outdoors. By investing in the e-bike market, Radio Flyer is contributing to a more sustainable future and helping to reduce reliance on fossil fuels.
Supporting Local Bike Shops and Communities
Radio Flyer’s commitment to the IBD network is also a testament to its belief in the importance of supporting local businesses and communities. Independent bike dealers play a vital role in providing expert advice, service, and support to cyclists of all levels. By partnering with IBDs, Radio Flyer is helping to ensure that customers have access to the resources they need to enjoy their e-bikes to the fullest.
Radio Flyer’s Continued Evolution
From its humble beginnings as a maker of wooden wagons to its current status as a leading innovator in the toy and transportation industries, Radio Flyer has consistently demonstrated its ability to adapt and evolve. The company’s entry into the e-bike market and its expansion into family entertainment are just the latest examples of its commitment to innovation and its dedication to meeting the changing needs of families. As Radio Flyer looks to the future, it remains focused on its core values of quality, safety, and fun, ensuring that it will continue to be a trusted brand for generations to come.
