Ather Energy, an Indian electric two-wheeler manufacturer, has launched a multi-language dashboard interface for its Rizta scooter, a move the company is calling a first for the Indian market. This update aims to enhance the user experience and cater to a wider audience by providing access to the scooter’s information and controls in their preferred language. This article delves into the details of this new feature, its potential impact, and the other features that make the Ather Rizta a compelling option in the electric scooter market.
Why a Multi-Language Dashboard?
India is a land of diverse languages, and according to the “Internet in India, 2024” report by IAMAI and Kantar, a staggering 98% of internet users in India access content in Indic languages. This highlights a strong preference for engaging with digital content in regional languages, offering a sense of familiarity and comfort. Recognizing this, Ather Energy has taken a significant step towards inclusivity by introducing a multi-language dashboard for the Rizta.
Ravneet Singh Phokela, Chief Business Officer of Ather Energy, stated, “Since the beginning we have designed and built our technology and products from the ground up, keeping the needs of Indian consumers in mind… Given India’s rich diversity, and the pride that people take in their regional languages, our intent was to make our scooters more user-friendly. We believe the multi-language dashboard would allow the riders to personalise their scooters in the language of their preference.”
Supported Languages and Rollout
The Ather Rizta’s multi-language dashboard will initially support eight regional languages:
- Hindi
- Marathi
- Gujarati
- Bengali
- Tamil
- Telugu
- Malayalam
- Kannada
The rollout will commence with Hindi, followed by the other regional languages in the coming months. The multi-language dashboard will be available to both existing and new Rizta Z owners via an over-the-air (OTA) software update to the AtherStack, Ather’s in-house developed software engine that powers all the experiences on Ather scooters.
AtherStack: Powering the Rizta’s Smart Features
AtherStack is the backbone of the Ather Rizta’s smart capabilities. It provides users with access to a range of features designed to enhance convenience, connectivity, and safety. Some of the key features powered by AtherStack include:
- FallSafe: This feature detects when the scooter has fallen and can alert emergency contacts.
- AutoHold: AutoHold assists riders by preventing the scooter from rolling back on inclines, providing a safer and more convenient riding experience.
- WhatsApp Notifications: Riders can receive WhatsApp notifications directly on the dashboard, allowing them to stay connected without having to take out their phones.
- Live Location Sharing: This feature allows riders to share their live location with family and friends, providing an added layer of security and peace of mind.
- Ping My Scooter: This feature helps riders locate their scooter in crowded parking lots by sending a signal that activates the scooter’s lights and horn.
- Alexa Integration: Riders can use voice commands to control various scooter functions through Alexa integration.
A Closer Look at the Ather Rizta
The Ather Rizta is designed as a family-oriented electric scooter, focusing on comfort, practicality, and safety. Here’s a rundown of its key features and specifications:
Design and Build
The Rizta features a simple yet elegant design with clean lines and large proportions. It’s designed to be spacious and comfortable for both the rider and pillion. Reviewers have noted its angular body panels and neat lines, giving it a contemporary look.
Performance
- Motor: The Rizta is powered by a 4.3 kW motor, providing sufficient power for city commutes.
- Top Speed: It can reach a top speed of 80 kmph in Zip mode.
- Riding Modes: The Rizta comes with two riding modes: Zip and Smart Eco. Zip mode offers maximum performance, while Smart Eco prioritizes range.
- Acceleration: While not as quick as the Ather 450 series, the Rizta offers a relaxed yet comfortable riding experience, even with a heavy load.
Battery and Range
- Battery Capacity: The Rizta is equipped with a 2.9 kWh battery pack.
- IDC Range: It offers a certified range of 123 km on a single charge.
- Charging Time: The charging time is approximately 6-7 hours for an 80% charge.
Key Features
- 7-inch TFT Display: The scooter features a 7-inch TFT display that provides riders with all the necessary information, including speed, battery level, and navigation.
- LED Illumination: The Rizta comes with full-LED lighting for enhanced visibility.
- Skid Control: Ather’s SkidControl™ feature helps maintain stability on wet, sandy, or bumpy roads.
- Reverse and Parking Assist: These features make maneuvering in tight spaces easier.
- Large Boot Space: The Rizta boasts ample under-seat storage space, making it practical for carrying groceries or other essentials.
- Spacious Floorboard: The scooter offers a spacious floorboard, providing riders with ample legroom.
- Comfortable Seating: The Rizta features a long and comfortable seat, making it ideal for long rides with a pillion.
Safety Features
- FallSafe: As mentioned earlier, this feature detects falls and alerts emergency contacts.
- Tow and Theft Alerts: The scooter sends notifications to the owner if it detects any unauthorized movement while parked.
- AutoHold: Prevents the scooter from rolling back on inclines.
Is the Ather Rizta the Right Choice for You?
The Ather Rizta is positioned as a family-oriented electric scooter, and it excels in providing a comfortable, practical, and safe riding experience. Here’s a breakdown of who might find the Rizta to be a good fit:
- Families: The spacious seating, ample storage, and focus on safety make it an ideal choice for families.
- City Commuters: Its comfortable ride, decent range, and smart features make it well-suited for daily commutes in urban environments.
- First-Time Electric Scooter Buyers: The Rizta’s easy handling and user-friendly features make it a great option for those new to electric scooters.
- Those Prioritizing Comfort and Utility: If you value comfort, practicality, and safety over outright performance, the Rizta is a compelling option.
Potential Drawbacks
- Performance: While adequate for most city riding scenarios, the Rizta’s performance may not appeal to riders seeking a more thrilling experience.
- Charging Time: The relatively long charging time could be a drawback for those who need to quickly recharge their scooter.
Final Thoughts
Ather Energy’s introduction of a multi-language dashboard for the Rizta is a welcome move that demonstrates the company’s commitment to inclusivity and catering to the diverse needs of Indian consumers. Coupled with its focus on comfort, practicality, and safety, the Rizta stands out as a well-rounded electric scooter that is particularly well-suited for families and city commuters. As the electric vehicle market in India continues to grow, features like multi-language support will likely become increasingly important in attracting a wider range of customers.
