Rolls-Royce is set to expand its electric vehicle (EV) lineup with the launch of its second EV in 2025, marking a significant step in its transition to an all-electric future. This move comes after the successful introduction of the Spectre, the brand’s first fully electric model, and underscores Rolls-Royce’s commitment to phasing out internal combustion engines by 2030.
Building on the Success of the Spectre
The Rolls-Royce Spectre, which was formally launched in 2023, has been met with overwhelmingly positive feedback from clients. The Spectre is a full-sized luxury electric grand tourer that embodies the brand’s ethos of a silent and smooth driving experience. According to Rolls-Royce CEO Chris Brownridge, the Spectre delivers the quintessential Rolls-Royce experience, characterized by “waftability” and unparalleled ease of driving. The positive reception of the Spectre has solidified the company’s belief that electrification perfectly complements the Rolls-Royce brand.
| Feature | Description |
|————————|——————————————————————————–|
| Vehicle Type | Full-sized luxury electric grand tourer |
| Launch Year | 2023 |
| Key Characteristics | Silent drive, effortless “waftability”, ease of driving |
| Client Feedback | Overwhelmingly positive |
| Platform | Proprietary aluminum spaceframe |
| Powertrain | Dual electric motors |
| Power | 577 horsepower |
| Torque | 664 lb-ft of torque |
| 0-60 mph | 4.4 seconds |
| Range | 260-300 miles (estimated) |
The Second Electric Vehicle: What to Expect
While details about the second electric vehicle remain scarce, Rolls-Royce aims to build upon the success of the Spectre. The new EV is expected to maintain the brand’s reputation for luxury, innovation, and forward-thinking design.
Possible Configurations
Industry speculation suggests that the new EV could be an SUV, potentially smaller than the current Cullinan, although no official details have been confirmed by Rolls-Royce. This move would align with the growing demand for high-riding vehicles in the luxury market. Other possibilities include a sedan, which could serve as a successor to the iconic Phantom, or another groundbreaking design.
Powertrain and Technology
It is not yet clear if the new model will share its powertrain with the Spectre. However, given that the launch is in 2025, it is possible that Rolls-Royce will use more advanced batteries and electric motors. The Spectre utilizes a 102kWh lithium-ion battery pack, which acts as a structural part of the car and provides a range of approximately 260-300 miles.
Commitment to Full Electrification
Rolls-Royce is bypassing hybrid powertrains and is dedicated to fully electric vehicles, with a goal to have a fully electric range by 2030. This commitment is despite a global slowdown in EV demand, demonstrating the brand’s long-term vision and focus on sustainability without compromising on luxury.
Investment in the Future
To support its EV production plans, Rolls-Royce is investing over £300 million ($370 million) in its Goodwood facility. This is the largest financial commitment since the facility’s opening in 2003 and will facilitate the production of new EVs and bespoke customization programs. This expansion is also intended to increase the manufacturing capacity for more bespoke and custom-designed coachbuilt cars. In 2024, the bespoke content value per car increased by 10 percent, highlighting the brand’s focus on personalization and customer satisfaction.
Rolls-Royce’s EV Strategy
Rolls-Royce’s transition to electric vehicles is not just a response to environmental concerns; it’s a strategic move to enhance the luxury driving experience. Electric powertrains offer a smooth, quiet, and refined ride, which perfectly aligns with the brand’s focus on luxury and comfort.
Key Aspects of Rolls-Royce’s EV Strategy:
- Full Electrification by 2030: The entire product portfolio will be fully electric, and Rolls-Royce will no longer produce new models with internal combustion engines.
- No Hybrid Models: Rolls-Royce will not introduce hybrid powertrains, instead focusing exclusively on fully electric vehicles.
- Emphasis on Luxury and Performance: The brand is ensuring that electric technology is deployed at the highest levels of automotive excellence, maintaining the core values of luxury and performance.
- Bespoke Customization: Increased investment in the Goodwood facility will support greater customization and personalization options for clients.
- Global Market Leadership: Rolls-Royce aims to lead in the ultra-luxury electric segment by providing exceptional fully electric vehicles.
The Spectre: A Closer Look
The Rolls-Royce Spectre is more than just the brand’s first electric vehicle; it’s a statement of elegance and innovation. It’s also the most aerodynamic Rolls-Royce ever made, blending sleek, fastback beauty with precise handling.
Design and Aesthetics:
- Exterior: A large coupe with a sleek, fastback roof, inspired by luxury yachts and designed for enhanced aerodynamics. The iconic Spirit of Ecstasy emblem is also designed to improve the car’s drag coefficient.
- Interior: Features luxurious, hand-crafted materials, unique lighting elements, and an infotainment system integrated with Rolls-Royce’s Whispers app, providing personalized concierge services.
Performance and Technology:
- Drivetrain: Powered by dual electric motors producing around 577 horsepower and 664 lb-ft of torque.
- Acceleration: Capable of accelerating from 0 to 60 mph in approximately 4.4 seconds.
- Range: Estimated range of around 260-300 miles on a single charge.
- Technology: Features advanced driver assistance systems focused on enhancing the luxury experience.
Positioning and Market Response:
- Positioning: The Spectre is positioned between the Cullinan and the Phantom and costs more than both those models.
- Market Response: It has become the second most popular Rolls-Royce model globally and the most popular in Europe, highlighting the strong demand for luxury EVs.
Conclusion
Rolls-Royce’s commitment to launching its second EV in 2025 demonstrates the brand’s continued dedication to innovation and luxury in an evolving automotive landscape. With its focus on fully electric powertrains and bespoke customization, Rolls-Royce is well-positioned to lead in the ultra-luxury electric segment. The upcoming EV is expected to set new benchmarks, and the brand is poised to redefine the luxury driving experience. As Rolls-Royce transitions to a fully electric lineup by 2030, the success of the Spectre and the anticipation for the second EV signal a new era of sustainable luxury and innovative engineering.
