Honda has officially entered India’s electric vehicle (EV) market with the launch of its first two electric scooters, the Activa e: and QC1, marking a significant step in the company’s broader electrification strategy. This move not only introduces new options for Indian consumers but also signals Honda’s commitment to a sustainable future in the automotive sector. This article explores Honda’s recent EV launches and their future plans for the Indian market.
Honda’s Foray into the Indian EV Market
Honda Motorcycle and Scooter India (HMSI) has launched the Activa e: and QC1 electric scooters, priced at ₹1,17,000 and ₹90,000, respectively (ex-showroom, Bengaluru). These models represent Honda’s initial push into the EV segment in India, aligning with the company’s global vision of achieving carbon neutrality by 2050.
Activa e:
The Activa e: is the flagship electric scooter from Honda, inheriting the legacy of the popular Activa line while incorporating modern electric technology.
Key Features:
- Swappable Batteries: The Activa e: features dual 1.5 kWh swappable batteries, providing a total capacity of 3 kWh. This design allows for easy battery swapping, which can be convenient for users on the go.
- Range and Speed: It offers a range of 102 km on a full charge and a top speed of 80 kmph, making it suitable for both city commutes and longer trips.
- Performance: The 6 kW motor delivers a torque of 22 Nm, enabling the scooter to accelerate from 0-60 kmph quickly.
- Design: The Activa e: features a minimalistic design with an apron-mounted LED headlight and a handlebar-mounted LED daytime running light. It also includes a compact floorboard and a long seat, with the “Activa e:” badge on the tail lamp.
- Advanced Features: The scooter comes with a TFT instrument cluster, Bluetooth connectivity, turn-by-turn navigation, and notification alerts.
- Riding Modes: It offers three riding modes – Standard, Sport, and Econ, allowing riders to choose the mode that best suits their needs.
QC1
The QC1 is Honda’s more affordable electric scooter, designed for daily short-distance travel.
Key Features:
- Fixed Battery: Unlike the Activa e:, the QC1 comes with a fixed 1.5 kWh battery.
- Range and Speed: It offers a range of 80 km and a top speed of 50 kmph, making it ideal for short commutes and errands.
- Motor: The QC1 is powered by a 1.8kW BLDC motor.
- Design: The QC1 features a simple and minimalistic design with clean body panels. It shares some design elements with the Activa e:, especially in the apron and side panels, but lacks the LED DRL.
- Color Options: The scooter is available in five colors: Pearl Shallow Blue, Pearl Misty White, Pearl Nightstar Black, Pearl Serenity Blue, and Matte Foggy Silver Metallic.
Manufacturing, Sales, and Availability
Both the Activa e: and QC1 will be manufactured at HMSI’s Narsapura plant near Bengaluru in Karnataka. They will be sold through HMSI’s existing dealer network. The Activa e: will initially be available in Delhi, Mumbai, and Bengaluru, with deliveries starting in February 2025. The QC1 will be available in select cities starting from February 2025.
Honda offers a 3-year or 50,000 km warranty and three free services for the first year for both models.
Honda’s Broader EV Strategy for India
Honda’s EV plans extend beyond the launch of these two scooters. Here’s a look at the company’s broader strategy:
Electric Cars
Honda is also planning to introduce electric cars to the Indian market. The company aims to launch its first electric car in 2026-2027 (FY27). This model is expected to be based on the Elevate SUV but will feature a different design and name.
- Production and Export: The electric car will be produced at Honda’s second plant in Tapukara, Rajasthan, with a significant portion of production (50-70%) being exported to key markets, including Japan.
- New Platform: Honda is developing a new modular platform called PF2, which will be used to develop various models, including EVs, for the Indian and global markets. This platform is designed to accommodate different body styles and powertrains, including ICE, hybrid, and electric.
Hybrid Powertrains
In addition to fully electric vehicles, Honda also intends to introduce strong hybrid powertrains in India. This demonstrates a multi-pronged approach, catering to different customer preferences and technological readiness.
Future Models
Honda plans to launch three new models in India by FY 2026-2027, including the electric SUV. The company is also developing a 7-seater SUV, which is likely to be the first model based on the new PF2 platform. This global SUV will be sold in India, Japan, and other South Asian markets.
Competition and Market Positioning
Honda’s entry into the Indian EV market places it in direct competition with other established players like TVS (iQube), Bajaj (Chetak), Ola (S1), Hero (Vida), and Ather (Rizta). The Activa e:, with its advanced features and swappable battery technology, is positioned as a premium offering in this space. The QC1, on the other hand, aims to attract customers looking for a more affordable and practical electric scooter for daily use.
Honda’s strategy also includes leveraging its existing brand reputation and network to gain a competitive edge.
Table: Honda Electric Scooters Specifications
| Feature | Honda Activa e: | Honda QC1 |
|——————-|——————————-|—————————-|
| Price | ₹1,17,000 (ex-showroom) | ₹90,000 (ex-showroom) |
| Battery | Dual 1.5 kWh Swappable | 1.5 kWh Fixed |
| Range | 102 km | 80 km |
| Top Speed | 80 kmph | 50 kmph |
| Motor | 6 kW | 1.8kW BLDC |
| Battery Type | Lithium-ion | Lithium-ion |
| Riding Modes | Standard, Sport, Econ | N/A |
| Display | TFT Instrument Cluster | N/A |
| Connectivity | Bluetooth | N/A |
| Availability | Delhi, Mumbai, Bengaluru from Feb 2025 | Select cities from Feb 2025 |
Conclusion
Honda’s launch of the Activa e: and QC1 electric scooters marks a significant milestone in its electrification journey in India. With a strategic approach that includes both electric scooters and cars, along with hybrid technology, Honda is poised to play a crucial role in the country’s transition to sustainable transportation. The company’s focus on innovation, quality, and customer satisfaction will be key to its success in the competitive Indian EV market. By combining its expertise in two-wheelers with advanced electric technology, Honda is setting a new standard for customer satisfaction and paving the way for a cleaner, greener future in India.
